委托创作 • MaxMara七十周年专题项目 • Wonderland特辑
MaxMara 70TH Anniversary Special Issue，2021
委托创作 • MaxMara七十周年专题项目 • Wonderland特辑
MaxMara 70TH Anniversary Special Issue，2021
2021年，正值MaxMara品牌七十周年。
Wonderland中文版的特别企划邀请了七位中国女性摄影师诠释经典大衣的创作。
平时在商场美术馆里游览，常看到许多很漂亮但却不能打动我的艺术品。相反，往往是最平常的普通人的生命经历却常常让我感动。
我把这款大衣的造型设想成了一个襁褓。
用它包裹着小小的新生命，
好像初诞在这世上的第一个温软踏实的拥抱。
The first touch
是一瞬间的理解，
也是一瞬间里相逢的惊喜。
希望呈现的重点是「描绘感受」，而不只是时装橱窗里的精致样子，
能让人们一下子感受到肌肤触觉和情感记忆，想起穿舒服衣物时候那种温柔的心情。
Wonderland中文版的特别企划邀请了七位中国女性摄影师诠释经典大衣的创作。
平时在商场美术馆里游览，常看到许多很漂亮但却不能打动我的艺术品。相反，往往是最平常的普通人的生命经历却常常让我感动。
我把这款大衣的造型设想成了一个襁褓。
用它包裹着小小的新生命，
好像初诞在这世上的第一个温软踏实的拥抱。
The first touch
是一瞬间的理解，
也是一瞬间里相逢的惊喜。
希望呈现的重点是「描绘感受」，而不只是时装橱窗里的精致样子，
能让人们一下子感受到肌肤触觉和情感记忆，想起穿舒服衣物时候那种温柔的心情。
In 2021, during MaxMara's 70th anniversary, Wonderland's Chinese edition presented a unique project. Seven Chinese female photographers reimagined the classic coat's creation.
While browsing shopping center galleries, I often find exquisite artworks lacking emotional impact. Instead, it's everyday people's ordinary experiences that move me.
I conceived the coat as a cradle or cocoon, symbolizing a warm and reassuring embrace for a new life.
The "first touch" signifies both understanding and delightful encounters.
The focus is on "capturing sensations" rather than merely showcasing the coat in a fashion context. It aims to evoke the feeling of fabric against the skin and the tender emotions experienced when wearing comfortable clothing.
While browsing shopping center galleries, I often find exquisite artworks lacking emotional impact. Instead, it's everyday people's ordinary experiences that move me.
I conceived the coat as a cradle or cocoon, symbolizing a warm and reassuring embrace for a new life.
The "first touch" signifies both understanding and delightful encounters.
The focus is on "capturing sensations" rather than merely showcasing the coat in a fashion context. It aims to evoke the feeling of fabric against the skin and the tender emotions experienced when wearing comfortable clothing.
COPYRIGHT ©ZhouShuoYing © ING-WAY Studio . ALL RIGHTS RESERVED.