创意制作 • 可口可乐40周年时光罐限量礼盒• 传播特辑
Coca-Cola China 40th Anniversary Special Issue, 201

1978——2018年,这是中国改革开放的40年,
也是可口可乐正式回归中国市场的第40年。

为致敬这40年,可口可乐中国推出了这款纪念版限量迷你时光罐套装礼盒。代理商环时互动找到我,进行开放式委任创作。期望激发读者主动回忆40年中关于可口可乐的故事。

穿过时光机回那个白衣飘飘的年代,那在柳树下发奋念书的日子,那意气气风发的年轻人穿着喇叭裤跳起霹房舞,千禧年代第一次拿起DV录影的时候……

这四十年时光里,什么都在改变,而什么都却也没变。

Read more:
“有关白衣飘飘的年代,一次跨越的尝试" Interview by Local
Albums of Coca-Cola China’s Tribute to the 40th Anniversary of the Reform and Opening Policy.
Focusing on different eras, this series features specially planned and photographed albums of Coca-Cola China’s MINI Can Giftbox that pays tribute to the Reform and Opening Policy.
This year also marks the 40th anniversary of Coca-Cola’s return to the Chinese market.
Traveling through time and revisiting the age where people worn plain and simple clothes, the times when students studied hard under the shade of willow trees, the days when trendy young people loved bell bottoms and break dancing, or the moments the millennials picked up DV for the first time…
Over the past four decades, everything has been changing, yet nothing has changed.

















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